A TXT record is text in free, human-readable form, that is associated with a domain name as a DNS record for one purpose or other. The most frequent use of a TXT record is to add your web site to a search engine or to an analytics platform, that provides details about the traffic to your site. Setting up this sort of a record serves as verification that you are the domain address owner and they will provide the content that you ought to include as the value when you create the record. Another purpose of a TXT record is to verify that an e-mail message is sent by the Internet domain owner and from a trusted hosting server - this is the so-called SPF protection, which helps prevent any electronic address created under your domain to be forged and unauthorized individuals to send junk mail making it look like it was mailed from your own mailbox. You could add any other info you want to be associated with your domain address in a TXT record as well.